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resume

education

Global Luxury and Management Dual-Degree Masters Program

(M.M.) Global Luxury, North Carolina State University

(M.S.) Global Luxury and Management, SKEMA Business School 

Graduated December 2021

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Fashion & Textile Management: Fashion Development and Product Management (B.S.)

North Carolina State University

Graduated May 2020

Grade Point Average: 3.56

experience

Social Media & Marketing Coordinator | Swagger Boutique

March 2022 - Present

  • manage all social media platforms including Instagram, Facebook, TikTok and Pinterest

  • digital marketing including email creation, paid ads, and tracking analytics

  • create content including graphics, product photography, and videos

  • plan and schedule content

  • write copy for all social media posts

  • plan and execute photoshoots & marketing events

 

Social Media Marketing Intern | Swagger Boutique

August 2021 - March 2022

  • manage the brand's Instagram, Facebook, and TikTok accounts

  • create content - take photos, make graphics, edit Reels and TikToks

  • plan and schedule content using Planoly

  • write copy for all social media posts

  • track analytics and develop strategies

  • plan and execute photoshoots

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Marketing Assistant | Silcox & Jane Marketing & PR Agency

May 2021 - July 2021

  • manage the agency's Instagram

  • manage a client's Instagram and Facebook

  • create content - make graphics, design Instagram stories

  • developed email marketing job tickets

  • ​plan and schedule content using Planoly

  • track analytics and develop strategies

  • weekly meetings and organizational tasks

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Stylist | dress

January 2020 - March 2020

  • welcome customers and build relationships 

  • schedule consigner appointments

  • meet with consigners and sort through their items

  • price new merchandise

  • update visual displays

contact

Phone: (919) 901-2145

Email: laurentboyd98@gmail.com

LinkedIn: www.linkedin.com/in/laurenboyd2

skills
  • Social Media Management

  • Content Creation

  • Digital Marketing

  • Planoly

  • Canva

  • Photography

  • Community Management

  • Digital Marketing

  • Email Marketing

  • Facebook Ads

  • Project Management

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Lightroom

  • Microsoft Office

college involvement
  • Won 1st Place in Senior Collection Fashion Show

  • University Scholars Program

  • Ambassador of Advancement of Women Entrepreneurs

  • Fashion Group

  • Prayer Team Leader with Cru NCSU

  • Volunteer at THREADS Fashion Show

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