marketing
work experience
social media marketing
In August of 2021, I started my career in Social Media Marketing at Swagger Boutique in Cary, North Carolina. My main role is to manage the boutique's social media accounts (including Instagram, Facebook & TikTok), create social media content and maintain the marketing strategy. On a daily basis, I track KPI's, create content, write copy, and plan marketing events. Here are some examples of my work:
graduate school projects
360 degree marketing campaign
For my marketing class, I was tasked with creating a marketing campaign for the made-up brand, Stryve. I was given a budget to follow and I decided to focus the campaign on the sustainability aspect of the brand.
social media campaign
In my digital marketing class, I worked with a team on a social media campaign for 321 Coffee in Raleigh, North Carolina. 321 Coffee is a "nonprofit coffee shop staffed by individuals with intellectual and developmental disabilities." My team and I took over 321 Coffee's social media including Instagram and Facebook for 3 weeks. We took photos and created content to post. During this time, we were able to help 321 launch their re-branding and new merchandise. We boosted posts and used paid advertisements on the social media platforms. Our goal was to see results in following and engagement on their social media, while learning how to manage a business account.
